I am currently in a state of professional transformation...
For more than a decade now I've been working in the design industry as a graphic designer, primarily focused on traditional print design. Not so recently, I noticed the trend shifting within the industry for an expectation of traditional print designers to also engage in web design, with a knowledge of at least HTML and CSS.
I answered this trend by teaching myself skills needed for front-end web design and development, emphasizing the importance of writing standards compliant code. I am known to be a perfectionist amongst my friends and colleagues.
With the recent down-turn in the economy, I decided to pursue my master's degree at Academy of Art University in Web Design + New Media. This decision was more out of desire to finally bring to life an idea that has been in the back of my mind for several years (see my thesis project) than to earn a master's degree. But the process has opened my eyes to a new passion, and a new career direction: Interaction Design.
I simply lose myself in the process of designing virtual spaces that are focused on the needs of the end user.
This requires a sincere concern for the end user's needs and goals. For a project to be successful, my philosophy is that it should hide it's inner system's operations and interact with the user in familiar terms and reflect real-life processes that the target user can relate to.